About the Group Project
In 2025, the School of Communication Design at Alberta University of the Arts launched its inaugural Design Exhibition and Design Week. Our team of designers developed a comprehensive design guideline and created a series of posters to support various sections of the event.
Project Timeline:
January – February 2025
Location:
Alberta University of the Arts
Project Ideas:
We developed a playful, vintage, and stylish design concept that aligned with the event’s assigned title, Good Vibrations. The grid-based layout was intentionally designed to encourage collaboration and showcase diverse creative disciplines.
As the School of Communication Design includes Graphic Design & Advertising, Illustration & Character Design, and Photography, we aimed to incorporate visual elements that represented all three fields. All graphic components were originally designed by our team, ensuring a cohesive and dynamic aesthetic. The grid system also provided an adaptable framework for featuring a greater range of student work, fostering deeper engagement with the design.
Deliverable:
1. Design Guideline – A structured document outlining design principles, typography, color scheme, and layout systems to maintain consistency across all materials.
2. Poster Series – A collection of posters tailored for different sections of the event, visually reflecting the Good Vibrations theme.
3. Graphic Assets – Custom illustrations, patterns, icons, and other design elements created to enhance the event's branding.
4. Printed & Digital Materials – Flyers, social media graphics, and promotional materials designed for event marketing.
5. Exhibition Design Elements – Signage, banners, and environmental graphics for the physical exhibition setup.
2. Poster Series – A collection of posters tailored for different sections of the event, visually reflecting the Good Vibrations theme.
3. Graphic Assets – Custom illustrations, patterns, icons, and other design elements created to enhance the event's branding.
4. Printed & Digital Materials – Flyers, social media graphics, and promotional materials designed for event marketing.
5. Exhibition Design Elements – Signage, banners, and environmental graphics for the physical exhibition setup.
Mediums:
Digital design and print
Main Posters
Poster Series
Occasions of Use
Design Guideline
