About the Client:
This logo design project was created to support the Friends of Chinatown YYC team, a non-profit organization dedicated to supporting the local community, embracing the area’s diversity, and contributing to the vibrancy and growth of this historic district. My design has been widely used for merchandise, such as T-shirts and pins, which are stocked at the local store, Moonlight Books and Gifts, for fundraising purposes. Additionally, my design has been used for branding across various fundraising initiatives. The logo has become an icon on local social media, with many people recognizing it as a symbol of the community.
Concept:
The colours were inspired by ancient Chinese architecture: red, deep blue, and gold. The two sizes of flowers represent different generations connected in the community, and the logo is designed to be childish, cute, and playful.
Role:
Logo Designer
Duration:
June, 2024
