About the Project
Lotus Fine Indian Cuisine has been a leading provider of Indian cuisine in the local community. They are committed to good taste, healthy food, elegant space and total hygiene.
The goal of this project was to refresh the restaurant's branding to make it more appealing and accessible, ultimately attracting a broader range of customers spanning different age groups.
Problem Identification
The current logo is outdated (on the left), and not attractive to young adults
The message about food and restaurants is not clear. The logo instead of a restaurant, is more like a yoga studio or a nail salon
The logo has small and complicated details which are hard to distinguish in the small size.
Not a deliverable and hard to last long
It can’t be used in different scenarios
Objects
A well-designed logo makes the restaurant more distinctive and stylish than other Indian food
The logo should represent the brand positioning, and deliver the information the restaurant wants (good taste, high ingredients, exotic flavours, elegant ambiance, cultural connection, dining experience)
Bring a sense of friendly, and hospitality
Bring a sense of affordable prices
Attract different ages of people
Extend the market from middle age to younger
The design should stand out from alternatives
Target Audiences
Young families live in that area (priority)
Indian food lover
People work nearby
Young people hand out with friends
Single and not cooking often
People love to try different cuisines
Customers who love Indian food but live far
Refine the Design Concept
Maintain the iconic lotus flower emblem, a revered symbol in Indian culture, harmonizing with the restaurant's name. Departing from the intricate details of the previous logo, the updated design streamlines the lotus flower's form, enhancing its recognizability and adaptability across various sizes and mediums. Simplifying the colour palette to white, pink, and light green infuses a contemporary vibe and a refreshing aura, aligning seamlessly with modern aesthetics.
