About the Project:
This is practice for surface package design.
I chose Blue Moon because it is a well-known brand with strong branding and design—its classic blue moon and yellow beer imagery are both beautiful and timeless. However, the brand currently offers limited sidelines and innovative new products in the market.
Project Timeline:
3 weeks, completed in December 2025
Project ideas:
I developed an idea for a new product line that combines the refreshing qualities of fruits and the delicate elegance of florals. This line is called 'Garden Essence', designed to bring a sense of nature and organic beauty to Blue Moon’s classic beer offerings.
